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MacWorld 2007 Keynote


MacWorld 2007 Keynote

[00:04:25] SJ: So, 2007 is going to be a great year for the Mac. But this is all we're going to talk about the Mac today. We're going to move on to some other things. And over the course of the next several months, we're going to roll out some awesome stuff for the Mac. But for today, we're going to move on.

[00:53:27] SJ: So here we are. And - listen, I got to get back to my keynote. So if I want to do that, then I'm - I just touch this arrow right here. And I'm going to go ahead and take Jony private here, and put Phil on hold. Jony, do you have anything to say on the first phone call

[00:56:26] Tim Cook: Hi Steve, it's Tim. I've got the results from last quarter. Revenue was, you know, I'll just wait and tell you when I see you in person. Good luck on the keynote. See you there.

[01:44:22] You know, I didn't sleep a wink last night. And I was so excited about today because, we've been so lucky at Apple. We've had some real revolutionary products. The Mac in 1984 is an experience that those of us that were there will never forget. And I don't think the world will forget it either. The iPod in 2001 changed everything about music. And we're going to do it again with the iPhone in 2007. We're very excited about this.

During Macworld in San Francisco, a focus in CEO Gil Amelio's keynote was Apple's recently-announced purchase of NeXT, which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its NeXTSTEP operating system into a future release of Mac OS codenamed "Rhapsody".[16] The signature hardware announcement of the show was the Twentieth Anniversary Macintosh, a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer.[17]

That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO,[18] and came on the heels of the release of Mac OS 8. During his keynote, Jobs notably announced that Apple had reached several agreements with Microsoft to ensure the company's stability, which included an agreement to settle patent disputes with Microsoft over its Windows operating system (including patent cross-licensing agreements), a $150 million stock investment in the company by Microsoft, a commitment for Microsoft to develop versions of Office for Macintosh for the next five years (beginning with the upcoming Office 98), and an agreement to ship Internet Explorer as the default web browser on future releases of Mac OS (with Netscape still available as an option alongside it). Microsoft co-founder Bill Gates made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of boos from the audience.[19][20][21]

During Macworld in San Francisco, Jobs announced that the company had reached its fifth consecutive quarter of profitability. He unveiled the new "Blue and White" Power Macintosh G3, and a revision to the iMac with updated specifications and new color options. Part of the keynote also focused on the release of Mac OS X Server, featuring a demonstration of the NetBoot feature, and QuickTime Streaming Server by presenting a large wall of 50, diskless iMacs all streaming videos from the same Power Mac G3. Connectix presented its Virtual Game Station software for emulating the PlayStation on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition.[25][26][27]

The New York show took place at the Jacob K. Javits Convention Center. Apart from an upgraded Power Mac G4 and the announcement of Mac OS X 10.1, there were no major announcements from Apple, but the keynote presentation did feature a segment on the megahertz myth, presented by Jon Rubenstein.[35] Attendance was 64,000, a record for the event.[36]

But that's just the tip of the iPhone iceberg. All sorts of intriguing historical notes jump out from a rewatch of this famous keynote in 2022, starting with one that has nothing to do with the iPhone at all.

The iPod stood


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